The Messages lane
SMS that ships compliant, scalable, and ready for your reps.
A conversation UI built for reps, broadcasts with throttling and segmentation, automatic STOP / HELP handling, MMS attachments, templates with merge fields, and a public REST API — all the SMS stack you would otherwise build on top of Twilio over six months.
A conversation UI built for reps, not engineers
Reps work in a chat-style inbox that shows the full thread per contact — every text, MMS, call note, and booking in time order. Search, assign, snooze, and tag conversations the way they would in any modern messenger.
Internal notes are private; replies go out as SMS. Shared inboxes per team mean coverage doesn’t lapse when a rep is out.
Broadcasts with throttling + segmentation
Send a broadcast to a saved segment or a one-off list. Per-number rate limiting respects carrier rules, so a 10k recipient blast doesn’t trip your phone numbers into the spam bucket.
Click-tracking on shortened URLs gives you a real attribution layer — see who tapped a link in your most recent broadcast without leaving the platform.
Automatic STOP / HELP / opt-out compliance
Every inbound STOP, UNSUBSCRIBE, QUIT, CANCEL, or END is parsed and acknowledged automatically. Opt-outs are recorded per number AND per brand so a prospect who unsubscribed from sales doesn’t accidentally get included in a customer-success broadcast.
Double opt-in flows are baked in for jurisdictions that require explicit consent.
Templates with merge fields
Build a library of approved messages per team — first-touch, follow-up, booking confirmation, reschedule, no-show recovery. Merge fields pull from the CRM record so every message looks bespoke.
Per-template open rates and reply rates surface in the manager dashboard so the team can iterate on what actually works.
MMS attachments — photos, videos, vCards
Send and receive images, videos, audio clips, and vCards as part of the conversation. Field reps can text a photo of damage to a homeowner mid-pitch; homeowners can text a photo back without breaking the thread.
Attachments are auto-compressed and virus-scanned before they reach the rep’s phone.
Public REST API + outbound webhooks
Need to fire texts from your own backend? The Messages REST API mirrors the in-app capabilities — including throttling, opt-out enforcement, and delivery reports. Outbound webhooks notify your systems on every inbound message and status change.
API keys are scoped per integration with per-key rate limits and audit trails.
10DLC + toll-free brand registration assistance
Brand and campaign registration is a slog. We guide your team through 10DLC and toll-free verification step by step, file the paperwork on your behalf, and surface status updates in the dashboard until you’re fully approved.
Carrier filter feedback is visible per-number so you can fix deliverability issues before they balloon.
Side by side
RepLine Messages vs building on Twilio
Skip the months of integration work — get the SMS UI, opt-out compliance, and reporting your reps need on day one.
| Feature | RoofTechnologies | Twilio (direct) |
|---|---|---|
| Per-rep pricing | $29 / rep / mo all-in | Per-segment + dev time |
| Conversation UI | Included — built for reps | Build it yourself |
| Opt-out compliance | Automatic STOP / HELP handling | Build it yourself |
| Broadcast throttling | Per-number rate limiting | Build it yourself |
| MMS attachments | Yes | Yes (raw API) |
| 10DLC / toll-free registration | Guided + automated | Self-serve |
| Templates + merge fields | Yes | Build it yourself |
| Deliverability reporting | Per-rep + per-number | Aggregate logs only |
Customer testimonial
“We were six months into a Twilio integration when we found RepLine. We shut down the project and migrated in a weekend. The compliance + opt-out handling alone was worth the switch.”
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